Garczarek-Bak et al. (2021) utilized electroencephalography (EEG), electrodermal activity (EDA), and eye-tracking (ET) to predict brand choice.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• Electroencephalography concept
• Eye-tracking concept
• Galvanic Skin Response concept