Xu et al. (2023) utilized electroencephalography (EEG) and galvanic skin response (GSR) to study brand personality.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• Electroencephalography concept
• Galvanic Skin Response concept