Baldo et al. (2022) report that advertisement effectiveness is measured using Heart Rate (HR), Galvanic Skin Response (GSR), and Electroencephalography (EEG).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• heart rate concept
• Electroencephalography concept
• Galvanic Skin Response concept