concept

purchasing behavior

Also known as: buying behavior, purchasing behavior, purchase behavior

Facts (6)

Sources

The influence of psychological factors on investment decision making exsys.iocspublisher.org JMAS Jan 18, 2024 1 fact

referenceHassan, Hsbollah, and Mohamad published 'Examining the interlink of social media use, purchase behavior, and mental health' in Procedia Computer Science in 2021.

Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet 1 fact

claimNeuromarketing combines consumer psychology and neuroscience to identify subconscious triggers for buying behavior using tools like fMRI and eye-tracking, as noted by Plassmann et al. (2012).

Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing Feb 11, 2025 1 fact

claimThe study evaluated the impact of marketing stimuli such as personalized content, visual and auditory elements in advertisements, influencer endorsements, and emotional narratives on consumer purchasing behavior and desires.

Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology Nov 17, 2023 1 fact

claimBusinesses use color strategically to express identity, target specific customer segments, influence purchasing behavior, and establish brand personality, recognition, and loyalty.

Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer Feb 28, 2023 1 fact

perspectiveThe author argues that while B.F. Skinner's Stimulus–Response (SR) models are still used to explain buying behavior, the exclusive focus on SR models is unjustified because it neglects the psychological processes occurring between the stimulus and the response.

Psychological triggers in online shopping: The influence of scarcity ... academia.edu Academia.edu 1 fact

referenceThe study 'Consumer fatigue in digital marketing: Overuse of psychological triggers and its impact on buying behavior' examines the phenomenon of consumer fatigue resulting from the excessive use of psychological triggers in digital marketing.