Businesses use color strategically to express identity, target specific customer segments, influence purchasing behavior, and establish brand personality, recognition, and loyalty.

Authors

• Person: Not available Organization: USC Applied Psychology
  Thinking vs Feeling: The Psychology of Advertising | USC MAPP ...

Sources

• Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology via serper

Referenced by nodes (3)

• customer loyalty concept
• purchasing behavior concept
• brand recognition concept