The author argues that while B.F. Skinner's Stimulus–Response (SR) models are still used to explain buying behavior, the exclusive focus on SR models is unjustified because it neglects the psychological processes occurring between the stimulus and the response.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• B.F. Skinner entity
• purchasing behavior concept