Neuromarketing combines consumer psychology and neuroscience to identify subconscious triggers for buying behavior using tools like fMRI and eye-tracking, as noted by Plassmann et al. (2012).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (4)

• consumer psychology concept
• neuromarketing concept
• Eye-tracking concept
• purchasing behavior concept