Knowledge Tree
impulsive buying behavior
Facts (13)
Sources
Modeling the significance of advertising values on online impulse ... nature.com Oct 21, 2023 6 facts
claimInformativeness and user interface (UI) are positively related to Chinese customers' impulsive buying behavior, suggesting that online portals should provide detailed product descriptions, customer reviews, and product demonstrations to motivate purchases.
claimThe study was limited by the exclusion of variables such as social influence, personal values, and situational factors, which could also influence impulsive buying behavior.
claimWhen an advertisement is perceived as informative, credible, creative, entertaining, and socially engaging, it leads to impulsive buying behavior by increasing an individual's urge to buy impulsively.
claimInformativeness, credibility, creativity, entertainment, and integration have significant indirect effects on the urge to buy impulsively, validating the role of cognitive processing and psychological factors in impulsive buying behavior.
claimUm T, Chung N, and Stienmetz J (2022) used SEM and fsQCA methods to identify factors affecting impulsive buying behavior in tourism mobile commerce.
referenceMalafe, Gholipour Fereydoni, and Nabavi Chashmi (2023) studied the impact of advertising values on impulsive and compulsive buying behaviors.
Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Feb 11, 2025 3 facts
claimThe growth of e-payment, e-commerce, and social commerce has shifted the study of impulsive buying behavior from physical brick-and-mortar stores to online retail settings.
referenceLo, P. S., Dwivedi, Y. K., Tan, G. W. H., Ooi, K. B., Aw, E. C. X., & Metri, B. (2022) conducted a study titled 'Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis' published in the Journal of Business Research, which investigates the psychological drivers of impulsive buying behavior in live streaming environments.
claimImpulsive buying behavior has been extensively researched in both academic and practical fields over the past several decades.
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Aug 9, 2025 3 facts
claimJie W, Poulova P, Haider SA, and Sham RB found that personality traits and emotional intelligence play a moderating role in the impact of internet usage on consumer impulsive buying behavior of agriculture products.
referenceHye-Young Kwak, George M. Zinkhan, Denise E. Delorme, and T. Larsen revisited normative influences on impulsive buying behavior and extended the research to include compulsive buying behavior in a 2006 study.
claimKwak et al. (2006) examined normative influences on impulsive buying behavior and extended the research to compulsive buying behavior.
Psychological triggers in online shopping: The influence of scarcity ... academia.edu 1 fact
referenceThe study 'IT affordances, flow, and perceived scarcity: A study on impulsive buying behavior and post-purchase dissonance in live shopping' examines how IT affordances and perceived scarcity influence impulsive buying and post-purchase dissonance in live shopping environments.