Lo, P. S., Dwivedi, Y. K., Tan, G. W. H., Ooi, K. B., Aw, E. C. X., & Metri, B. (2022) conducted a study titled 'Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis' published in the Journal of Business Research, which investigates the psychological drivers of impulsive buying behavior in live streaming environments.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• impulsive buying behavior concept