Informativeness and user interface (UI) are positively related to Chinese customers' impulsive buying behavior, suggesting that online portals should provide detailed product descriptions, customer reviews, and product demonstrations to motivate purchases.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (3)

• user interface concept
• informativeness concept
• impulsive buying behavior concept