concept

customer anxiety

Facts (6)

Sources

Modeling the significance of advertising values on online impulse ... nature.com Nature Oct 21, 2023 6 facts

claimCustomer anxiety does not have a significant moderating relationship between user interface (UI) design and online impulse buying (OIB).

procedureTo mitigate customer anxiety and encourage online impulse buying, marketers should provide secure payment options, transparent return policies, customer support, and build trust through reviews and testimonials.

referenceKhoa and Huynh (2022) studied how customer anxiety levels impact relationship marketing in electronic commerce in Cogent Business & Management.

claimThe study 'Modeling the significance of advertising values on online impulse' contradicts findings by Gehl (2007), Yuan et al. (2022), and Annoni et al. (2021) regarding the role of customer anxiety in online shopping, concluding that anxiety does not moderate the link between the urge to buy impulsively and online impulse buying behavior.

claimCustomer anxiety does not significantly moderate the relationship between the urge to buy impulsively and online impulse buying behavior, according to the study 'Modeling the significance of advertising values on online impulse'.

claimCustomer anxiety does not show a moderate correlation with the urge to buy impulsively and online impulse buying behavior in China.