Knowledge Tree
brand trust
Also known as: brand trustworthiness
Facts (8)
Sources
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 4 facts
referenceUnnisa, N. and Garg, R. (2025) studied the impact of misleading advertising on brand trust and consumer loyalty in the IJEETE Journal of Research.
referenceVoigt, Schlögl, and Groth (2021) investigated 'dark patterns' in online shopping, specifically analyzing how these 'sneaky tricks' relate to perceived annoyance and brand trust.
referenceKl and Babu (2024) examine the impact of emotional branding on brand trustworthiness, noting the mediating role of brand commitment.
referenceFarid S. and Hammad S. published 'The impact of negative word of mouth and rumors on customer-brand relationship through the mediating effect of brand trust: applied study on Egyptian laboratories' in Sci. J. Financ. Commerc. Stud. Res. (SJFCSR) in 2022 (doi: 10.21608/cfdj.2021.207372).
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Aug 9, 2025 3 facts
referenceN.Y. Jung, S. Kim, and S. Kim authored the article 'Influence of consumer attitude toward online brand community on revisit intention and brand trust,' published in the Journal of Retailing and Consumer Services in July 2014.
referenceNY Jung, S Kim, and S Kim published 'Influence of consumer attitude toward online brand community on revisit intention and brand trust' in the Journal of Retailing and Consumer Services in 2014.
claimJung NY, Kim S, and Kim S established that consumer attitude toward online brand communities influences revisit intention and brand trust.
The Power of Scarcity and Urgency: Behavioral Economics in ... marketingcourse.org Apr 28, 2025 1 fact
claimThe creation of artificial scarcity or false urgency to pressure consumers is considered unethical and can damage long-term brand trust.