NY Jung, S Kim, and S Kim published 'Influence of consumer attitude toward online brand community on revisit intention and brand trust' in the Journal of Retailing and Consumer Services in 2014.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• brand trust concept