Farid S. and Hammad S. published 'The impact of negative word of mouth and rumors on customer-brand relationship through the mediating effect of brand trust: applied study on Egyptian laboratories' in Sci. J. Financ. Commerc. Stud. Res. (SJFCSR) in 2022 (doi: 10.21608/cfdj.2021.207372).

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• brand trust concept