Jung NY, Kim S, and Kim S established that consumer attitude toward online brand communities influences revisit intention and brand trust.

Authors

• Person: Not available Organization: Journal of Management and Strategy Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Strategy Research via serper

Referenced by nodes (1)

• brand trust concept