Unnisa, N. and Garg, R. (2025) studied the impact of misleading advertising on brand trust and consumer loyalty in the IJEETE Journal of Research.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• customer loyalty concept
• brand trust concept