Knowledge Tree
Personalization
Facts (11)
Sources
Psychological triggers in online shopping: The influence of scarcity ... academia.edu 3 facts
referenceP. Sharma and A. Jindal (2024) explored the concept of marketing fatigue in the context of personalization, arguing that excessive personalization can lead to diminishing returns.
referenceB. Liu, L. Zhang, and W. Zhan (2022) analyzed the ethical use of big data in digital marketing, specifically focusing on the relationship between personalization and consumer behavior.
claimK. Hassanein and M. Head (2023) conducted a meta-analysis on the influence of personalization in online retail on user behavior.
The Power of Behavioural Economics in Advertising - A Marketers ... linkedin.com Oct 27, 2024 1 fact
claimMarketers can enhance personalization by tailoring messages to respect consumer autonomy, as people generally dislike feeling manipulated.
Self-awareness, self-regulation, and self-transcendence (S-ART) frontiersin.org 1 fact
quoteAaron Beck (1964) proposed: '... the processing of external events or internal stimuli is biased and therefore systematically distorts the individual's construction of his or her experiences, leading to a variety of errors (e.g., overgeneralization, selective abstraction, personalization). Underlying these distorted interpretations are dysfunctional beliefs incorporated into relatively enduring cognitive structures or schemas.'
Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Feb 11, 2025 1 fact
claimBoomers prioritize standard, designated product attributes over personalization, aligning with a traditional consumption mindset.
Psychology explains occurrences of alien abductions collegian.com Apr 30, 2024 1 fact
referenceIn 'The Skeptics’ Guide to the Universe,' Steven Novella identifies five ways the human brain alters memory to create continuous and consistent narratives: fusion, confabulation, personalization, contamination, and distortion.
A Survey of Incorporating Psychological Theories in LLMs - arXiv arxiv.org 1 fact
referenceYu-Min Tseng, Yu-Chao Huang, Teng-Yun Hsiao, Wei-Lin Chen, Chao-Wei Huang, Yu Meng, and Yun-Nung Chen authored 'Two tales of persona in LLMs: A survey of role-playing and personalization', published in the Findings of the Association for Computational Linguistics: EMNLP 2024, pages 16612–16631, in Miami, Florida, USA, in November 2024.
Advantages of Financial Advertising: How It Benefits Your Business carvertise.com 1 fact
claimFinancial advertising must integrate personalization, targeting, and emerging technologies to remain relevant and effective in a digital environment.
Unlocking the Potential of Generative AI through Neuro-Symbolic ... arxiv.org Feb 16, 2025 1 fact
claimPersonalization in Neuro-Symbolic AI (NSAI) systems is defined as the adaptability of a model to meet specific user or application requirements with limited additional effort.
New Developments in Luxury Advertising: Artificial Intelligence, New ... think.taylorandfrancis.com 1 fact
claimResearch questions for the 'New Developments in Luxury Advertising' track include investigating how AI-powered tools for influencer identification, personalization, and content creation alter the dynamics of luxury influence.