P. Sharma and A. Jindal (2024) explored the concept of marketing fatigue in the context of personalization, arguing that excessive personalization can lead to diminishing returns.

Authors

• Person: Not available Organization: Academia.edu
  Psychological triggers in online shopping: The influence of scarcity ...

Sources

• Psychological triggers in online shopping: The influence of scarcity ... www.academia.edu Academia.edu via serper

Referenced by nodes (1)

• Personalization concept