Research questions for the 'New Developments in Luxury Advertising' track include investigating how AI-powered tools for influencer identification, personalization, and content creation alter the dynamics of luxury influence.

Authors

• Person: Eunju Ko, Teresa Sádaba, Carmen Valor Organization: Taylor & Francis
  New Developments in Luxury Advertising: Artificial Intelligence, New ...

Sources

• New Developments in Luxury Advertising: Artificial Intelligence, New ... think.taylorandfrancis.com Eunju Ko, Teresa Sádaba, Carmen Valor · Taylor & Francis via serper

Referenced by nodes (3)

• Personalization concept
• AI-powered tools concept
• content creation concept