Knowledge Tree
customer experience
Also known as: customer experiences, consumer experience, CX
Facts (7)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 4 facts
referenceRancati et al. (2024) utilized Item Response Theory (IRT) to study customer experience in consumer research.
referenceRancati G., Nguyen T. T. T., Fowler D., Mauri M., and Schultz C. D. (2024) applied a multidisciplinary neuromarketing approach to study customer experience in coffee stores, published in the Journal of Consumer Behaviour.
referenceRancati et al. (2024) studied customer experience using IRT and questionnaires.
claimMeißner et al. (2020) and Plassmann et al. (2012) suggest that capturing real-time neural responses during the purchase decision process can help refine marketing strategies and optimize consumer experience.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 1 fact
referenceLi and Aumeboonsuke (2025) determined that gamification features drive brand loyalty, with consumer experience and brand engagement acting as mediating roles.
Knowledge graphs - Amazon Science amazon.science 1 fact
claimThe core mission of the WIMSI (WW Integrated Marketing Systems and Intelligence) team at Amazon is to accelerate marketing technology capabilities that enable de-averaged customer experiences across the marketing funnel, including awareness, consideration, and conversion.
Archetypes of open-source business models | Electronic Markets link.springer.com Jun 14, 2022 1 fact
claimIn open-source business models, customers perceive value through the product itself, price-performance ratio, customer experience, customization, or brand value.