Li and Aumeboonsuke (2025) determined that gamification features drive brand loyalty, with consumer experience and brand engagement acting as mediating roles.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• customer loyalty concept
• gamification concept
• customer experience concept