Rancati G., Nguyen T. T. T., Fowler D., Mauri M., and Schultz C. D. (2024) applied a multidisciplinary neuromarketing approach to study customer experience in coffee stores, published in the Journal of Consumer Behaviour.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• neuromarketing concept
• customer experience concept