Meißner et al. (2020) and Plassmann et al. (2012) suggest that capturing real-time neural responses during the purchase decision process can help refine marketing strategies and optimize consumer experience.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• marketing strategy concept
• customer experience concept