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conditional psychology
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Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Feb 11, 2025 30 facts
accountMs. Vivian Tracy contributed to the development of the research ideas and the concept of integrating conditional psychology into marketing.
claimThe study explored marketing's dual role in shaping consumer desires and constructing modern wants, utilizing conditional psychology as a framework for understanding how marketing stimuli condition desires and shape new consumption patterns.
referenceThe conditional psychology framework in marketing studies how consumers respond to conditional stimuli—such as persuasive advertising, emotional appeals, and personalized messaging—that influence cognitive and emotional responses.
claimThe authors explored digital generational preferences within the framework of conditional psychology, demonstrating how unique psychological conditioning impacts each generation’s engagement with digital channels and technology.
claimIn marketing, conditional psychology explores how strategic stimuli can trigger desires and preferences, leading to the building of new wants, as supported by Over & Cruz (2019) and Pfeifer (2013).
claimThe authors of the study used a conditional psychology framework to analyze how marketing creates new wants and shapes consumer desires.
procedureThe interview guide used for the study was divided into three sections: strategic objectives of marketing campaigns, the application of conditional psychology in marketing, and the ethical implications of marketing strategies.
accountMs. Vivian Tracy, a student research assistant, contributed to the development of the research ideas and the concept of integrating conditional psychology into marketing.
procedureThe interview guide used in the study on marketing strategies was divided into three sections: strategic objectives of marketing campaigns, the application of conditional psychology, and the ethical implications of marketing strategies.
referenceConditional psychology is the study of how external stimuli trigger learned responses.
claimThe study by Ioseb Gabelaia and Vivian Tracy found that conditional psychology plays a role in marketing by creating emotional and cognitive responses that redefine consumers' final choices.
referenceConditional psychology, based on classical and operant conditioning, explores how repeated exposure to specific stimuli conditions consumer responses, affecting their desires and behaviors, as established by Pavlov (1927).
claimThe authors of the study explored digital generational preferences using the framework of conditional psychology, demonstrating that unique psychological conditioning impacts how different generations engage with digital channels and technology.
claimMarketing impacts consumer behavior by extending beyond immediate needs to include emotional and cognitive conditioning, as viewed through a conditional psychology lens.
claimConditional psychology provides a framework for understanding how marketing shapes consumer desires.
claimFrom a conditional psychology perspective, marketing does not merely respond to existing consumer needs but actively constructs new desires through the use of emotional and cognitive stimuli.
procedureThe study used a mixed-method approach, employing snowball and conventional sampling to gather data from 131 respondents and 11 marketing executives.
claimMarketing impacts consumer behavior by extending beyond immediate needs to include emotional and cognitive conditioning, as viewed through a conditional psychology lens.
claimMarketing executives apply conditional psychology in marketing strategies through the use of emotional appeals, brand associations, and personalized messaging to influence consumer responses.
claimConditional psychology posits that specific conditions or psychological triggers impact consumer behaviors and preferences.
claimConditional psychology explores how repeated exposure to specific stimuli can condition consumer responses, affecting their desires and behaviors, based on classical and operant conditioning principles.
imageFigure 3 illustrates digital generational preferences within the context of conditional psychology.
claimIoseb Gabelaia and Vivian Tracy conducted a study titled 'Redefining Consumer Desires: A Qualitative Study on Marketing’s Role in Shaping Modern Wants through Conditional Psychology' published in the Journal of Marketing Research and Case Studies in 2025.
claimThe authors of the study interpreted demographic differences in consumer behavior through the lens of conditional psychology, which posits that specific conditions or psychological triggers impact behaviors and preferences.
claimConditional psychology provides a framework for understanding how marketing shapes consumer desires.
claimConditional psychology is the study of how external stimuli trigger learned responses.
claimIoseb Gabelaia and Vivian Tracy's research indicates that conditional psychology plays a role in marketing by utilizing conditional stimuli to create emotional and cognitive responses that redefine the final choices made by consumers.
claimConditional psychology serves as a robust framework for understanding how marketing stimuli condition consumer desires and shape new consumption patterns.
imageFigure 2, developed by the authors of the study, provides a comparison of consumer demographics rooted in conditional psychology.
claimMarketing executives incorporate principles of conditional psychology, such as emotional appeals, brand associations, and personalized messaging, into their marketing strategies to influence consumer responses.