Conditional psychology, based on classical and operant conditioning, explores how repeated exposure to specific stimuli conditions consumer responses, affecting their desires and behaviors, as established by Pavlov (1927).

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (2)

• conditional psychology concept
• Operant Conditioning concept