The authors of the study explored digital generational preferences using the framework of conditional psychology, demonstrating that unique psychological conditioning impacts how different generations engage with digital channels and technology.

Authors

• Person: Ioseb Gabelaia, Vivian Tracy Organization: IBIMA Publishing
  Redefining Consumer Desires: A Qualitative Study on Marketing's ...

Sources

• Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing via serper

Referenced by nodes (1)

• conditional psychology concept