concept

brand attachment

Facts (6)

Sources

The psychological mechanisms through which digital content ... frontiersin.org Frontiers Nov 12, 2025 6 facts

referenceShimul (2022) provided a review of brand attachment and outlined future research directions in the Journal of Brand Management.

referenceBaber, R., Baber, P., Narula, S., Kaurav, R. P. S. (2024) published 'Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts?' in the International Journal of Electronic Marketing and Retailing.

referenceDurmaz G., Melewar T. C., Dennis C., and Dilmperi A. published 'Emotional value and brand attachment towards private label brands: the influence on value cocreation behaviour and customer engagement' in the book 'Advances in national brand and private label marketing' (edited by Gázquez-Abad J. C., Occhiocupo N., and Ruiz-Real J. L.) in 2024, published by Springer Nature Switzerland.

claimSaavedra Torres, Rawal, and Bagherzadeh (2020) examined the role of brand attachment in how customers evaluate service failures.

referenceShimul and Phau (2023) developed a serial mediation model to analyze the role of brand self-congruence, brand love, and brand attachment on brand advocacy.

claimGilal et al. (2025) examined the relationship between psychological needs, brand attachment, and passion for themed-restaurant brands from a generational perspective.