Shimul and Phau (2023) developed a serial mediation model to analyze the role of brand self-congruence, brand love, and brand attachment on brand advocacy.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• brand attachment concept