Baber, R., Baber, P., Narula, S., Kaurav, R. P. S. (2024) published 'Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts?' in the International Journal of Electronic Marketing and Retailing.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• brand attachment concept