neuromarketing ↔ post-purchase experience

Relations (1)

related 2.32 — strongly supporting 2 facts

Neuromarketing is related to the post-purchase experience as a research field that maps decision-making processes across buying stages, including the post-purchase phase [1], [2]. While neuromarketing research has historically focused on pre-purchase stimuli, it is increasingly applied to analyze neural responses during the post-purchase experience, despite the challenges of measuring long-term emotions like satisfaction or loyalty [3], [4].

Facts (2)

Sources

Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org Frontiers 2 facts

claimThe post-purchase phase remains underexplored in neuromarketing because capturing neural and physiological responses related to long-term emotions like satisfaction, loyalty, or regret is difficult in controlled environments.

claimThe authors of the review introduce a 2 × 3 typology for neuromarketing that combines decision-making processes (conscious vs. unconscious) with three buying stages (pre-purchase, purchase, and post-purchase).