The authors of the review introduce a 2 × 3 typology for neuromarketing that combines decision-making processes (conscious vs. unconscious) with three buying stages (pre-purchase, purchase, and post-purchase).

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• neuromarketing concept
• post-purchase experience concept