The post-purchase phase remains underexplored in neuromarketing because capturing neural and physiological responses related to long-term emotions like satisfaction, loyalty, or regret is difficult in controlled environments.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (5)

• loyalty concept
• neuromarketing concept
• physiological responses concept
• post-purchase experience concept
• Satisfaction concept