consumer behavior ↔ perception

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related 2.00 — strongly supporting 2 facts

Perception is identified as a core psychological process that influences consumer behavior [1], [2], and is a key area of study within the intersection of neuromarketing and consumer behavior research [3].

Facts (2)

Sources

7 Psychological Strategies to Influence Consumer Spending driveresearch.com Drive Research 2 facts

claimConsumer behavior is influenced by three main factors: psychological processes (learning, perception, and motivation), social influences (social group, status, and familial ties), and individual differences (age, gender, occupation, educational level, and cultural background).

claimThe psychological processes factor of consumer behavior focuses on a consumer's ability to process and retain information on a product or service, consisting of three components: learning, perception, and motivation.