The psychological processes factor of consumer behavior focuses on a consumer's ability to process and retain information on a product or service, consisting of three components: learning, perception, and motivation.

Authors

• Person: Not available Organization: Drive Research
  7 Psychological Strategies to Influence Consumer Spending

Sources

• 7 Psychological Strategies to Influence Consumer Spending www.driveresearch.com Drive Research via serper

Referenced by nodes (2)

• learning concept
• consumer behavior concept