Knowledge Tree
Relations (1)
cross_type 2.81 — strongly supporting 3 facts
The relationship between China and impulsive buying is established through numerous academic studies examining the phenomenon within the Chinese market, including research on personality traits [1], economic drivers [2], and the impact of digital platforms like live streaming [3]. Furthermore, scholars have specifically investigated the behavior of Chinese consumers [4] and identified gaps in existing literature regarding advertising values [5] and interactivity [6] within this specific geographic context.
Facts (3)
Sources
Modeling the significance of advertising values on online impulse ... nature.com 2 facts
claimThe finding that interactivity does not drive impulsive buying in China contradicts previous studies by Li et al. (2014) and Chen and Yao (2018).
claimThe study focused on Chinese customers over the age of 18 residing throughout China, a demographic segment the authors argue has not been sufficiently investigated in earlier studies regarding impulsive buying.
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com 1 fact
measurementIn a study of 578 Chinese college students, Xie et al. (2025) found that conscientiousness and agreeableness have significant negative correlations with impulsive buying, while neuroticism and extroversion have positive correlations.