The study focused on Chinese customers over the age of 18 residing throughout China, a demographic segment the authors argue has not been sufficiently investigated in earlier studies regarding impulsive buying.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• impulsive buying concept
• China location