The finding that interactivity does not drive impulsive buying in China contradicts previous studies by Li et al. (2014) and Chen and Yao (2018).

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (3)

• interactivity concept
• impulsive buying concept
• China location