concept

uncertainty avoidance

Facts (4)

Sources

Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet 2 facts

measurementIn Germany, 80% of consumers demand quality seals due to high uncertainty avoidance, while in India, 50% of consumers are risk-tolerant and willing to try new brands, as noted by De Mooij (2010).

referenceGeert Hofstede's cultural dimensions theory, which includes individualism, power distance, and uncertainty avoidance, frames how cultural influences affect consumer behavior (Hofstede, 2001).

A Study on Cross-Cultural Business Communication Based on ... scirp.org Hanzheng Lin, Lingling Lou · Scientific Research Publishing 1 fact

referenceS. Müller and A. Rodriguez published 'Navigating Uncertainty Avoidance in Global Teams' in the Journal of International Business Studies in 2024.

Sustainable Business Models | Springer Nature Link link.springer.com Springer Nov 8, 2020 1 fact

referenceSlawinski, Pinkse, Busch, and Banerjee (2017) published 'The role of short-termism and uncertainty avoidance in organizational inaction on climate change: a multi-level framework' in the journal Business & Society.