In Germany, 80% of consumers demand quality seals due to high uncertainty avoidance, while in India, 50% of consumers are risk-tolerant and willing to try new brands, as noted by De Mooij (2010).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (2)

• uncertainty avoidance concept
• India location