Geert Hofstede's cultural dimensions theory, which includes individualism, power distance, and uncertainty avoidance, frames how cultural influences affect consumer behavior (Hofstede, 2001).

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (4)

• consumer behavior concept
• power distance concept
• uncertainty avoidance concept
• Geert Hofstede entity