Knowledge Tree
loyalty
Facts (8)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 2 facts
claimThe post-purchase phase remains underexplored in neuromarketing because capturing neural and physiological responses related to long-term emotions like satisfaction, loyalty, or regret is difficult in controlled environments.
referencefMRI is used to measure memory, desirability, sensory perception, trust, brand engagement, loyalty, consumer preference, recall, emotional valence, value perception, conflict resolution, fear and reward processing, risk perception, and prediction.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 2 facts
claimRochefort and Ndlovu (2024) analyzed digital marketing strategies used to build brand awareness and loyalty in the online era.
claimConsumers from different cultural backgrounds focus on different aspects of digital content marketing when forming loyalty, according to Faizin et al. (2025) and Lusiana et al. (2025).
Business ecosystems as a way to activate lock-in in business models link.springer.com Mar 28, 2025 2 facts
referenceCurrent business model theory identifies five primary methods to establish lock-in: loyalty, sunk costs, direct network effects, indirect network effects, and data network effects.
claimMechanisms that contribute to the activation of a lock-in business model theme include sunk costs (Schmalensee, 1992), loyalty (Malhotra & Kubowicz Malhotra, 2013), direct network effects, indirect network effects (Clements, 2004), and data network effects emerging from machine learning technologies (Gregory et al., 2021; Climent et al., 2024; Haftor et al., 2024).
Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com 2 facts
claimConsumer psychology bridges individual cognition, such as emotional triggers and perception, with organizational goals like sales and loyalty.
measurementTrusted brands experience 50% higher loyalty and 20% more referrals because trust fuels consumer advocacy.