Knowledge Tree
logos
Facts (11)
Sources
Exploring expert figures in alien-related UFO conspiracy theories nature.com Apr 15, 2025 4 facts
referenceScardigno et al. (2023) implemented Diatextual Analysis and the Discursive Action Model, focusing on Aristotle’s rhetorical division of logos, ethos, and pathos, to analyze the rhetorical structure of communication regarding COVID-19.
measurementIn a study of 100 posts from X (formerly Twitter) regarding UFO conspiracy theories, 83 posts included pro-UFO arguments supported by "evidence" (associated with logos), such as pictures, videos, or articles featuring comments from scientists who believe in UFO phenomena.
claimIn an analysis of UFO-related discourse on the X platform, researchers observed that the rhetorical category of ethos was primarily used to cite expert opinions or testimonies regarding UFO cases, while logos was used in posts citing data, simple explanations, and evidence of alien existence.
referenceThe researchers utilized Aristotle’s division of speech—logos (arguments in narration), ethos (credibility), and pathos (emotional sphere)—as a framework for rhetorical analysis of UFO-related messages, citing Rapp (2022).
Panpsychism - Wikipedia en.wikipedia.org 2 facts
claimStoicism developed a cosmology asserting that the natural world is infused with a divine fiery essence called pneuma, which is directed by a universal intelligence called logos.
claimThe Roman Stoic Marcus Aurelius focused on the relationship between the individual logos of beings and the universal logos.
Thinking vs. Feeling: The Psychology of Advertising - The Atlantic theatlantic.com Oct 27, 2011 2 facts
claimAdvertisers often target consumers using three modes of persuasion: ethos (focus on the self), logos (focus on evidence), and pathos (focus on emotion).
accountThe Hewlett Packard digital photography campaign used ethos by focusing on the consumer, logos by demonstrating the quality and ease of use of HP cameras and printers, and pathos by using a feel-good song and the magical feeling of snatching pictures from the air.
The Cognitive Manipulation of Advertisement standrewseconomist.com Nov 17, 2025 1 fact
claimAdvertisers utilize the rhetorical appeals of ethos (moral nature), pathos (emotion), and logos (judgement) to influence the consumer decision-making process.
Epistemology - Wikipedia en.wikipedia.org 1 fact
claimThe term 'epistemology' is derived from the Greek words 'episteme,' meaning 'knowledge,' and 'logos,' meaning 'study' or 'science.'
Epistemology | Internet Encyclopedia of Philosophy iep.utm.edu 1 fact
claimThe term 'epistemology' is derived from the Greek words 'episteme,' meaning 'knowledge,' and 'logos,' meaning 'study' or 'science.'