Advertisers utilize the rhetorical appeals of ethos (moral nature), pathos (emotion), and logos (judgement) to influence the consumer decision-making process.

Authors

• Person: Kat Roush Organization: The St Andrews Economist
  The Cognitive Manipulation of Advertisement

Sources

• The Cognitive Manipulation of Advertisement standrewseconomist.com Kat Roush · The St Andrews Economist via serper

Referenced by nodes (3)

• logos concept
• pathos concept
• Ethos concept