Advertisers often target consumers using three modes of persuasion: ethos (focus on the self), logos (focus on evidence), and pathos (focus on emotion).

Authors

• Person: Not available Organization: The Atlantic
  Thinking vs. Feeling: The Psychology of Advertising - The Atlantic

Sources

• Thinking vs. Feeling: The Psychology of Advertising - The Atlantic www.theatlantic.com The Atlantic via serper

Referenced by nodes (3)

• logos concept
• pathos concept
• Ethos concept