concept

customer needs

Also known as: consumer needs

Facts (10)

Sources

Redefining Consumer Desires: A Qualitative Study on Marketing's ... ibimapublishing.com Ioseb Gabelaia, Vivian Tracy · IBIMA Publishing Feb 11, 2025 7 facts

claimMarketing has both a reactive and a proactive power, as it functions to fulfill existing consumer needs while simultaneously constructing new wants through strategic appeals.

claimDual value creation in marketing is a concept where successful marketing strategies fulfill consumer needs while simultaneously contributing to the company's objectives, such as competitive advantage and longevity.

claimMarketing Executive Group B prioritizes fulfilling existing consumer needs over creating new desires as a method to impact consumer behavior.

claimMarketing seeks to identify and satisfy consumer needs while inspiring desires through the introduction of novel products and services.

claimMarketing does not merely respond to consumer needs but actively constructs new desires through emotional and cognitive stimuli, according to Godey et al. (2016).

claimGroup B marketing executives in the study relied on rational appeals, emphasizing product features and benefits to satisfy existing consumer needs rather than creating new desires, while focusing on not violating ethical boundaries.

The psychological mechanisms through which digital content ... frontiersin.org Frontiers Nov 12, 2025 1 fact

referenceLau and Ki (2021) found that consumers' gamified, personalized, and engaging experiences with VR fashion apps can increase in-app purchase intention by fulfilling consumer needs.

Does the combination of sustainable business model patterns lead ... link.springer.com Springer Feb 20, 2023 1 fact

claimSustainable Business Model (SBM) design should be preceded by opportunity identification through context analysis, which involves examining available products, existing competitors, unserved customer needs, and market size.

Business Model Innovation: a Framework for Assessing Corporate ... link.springer.com Springer Apr 18, 2025 1 fact

measurementUnilever achieves 50% embodied innovation, balancing consumer needs and sustainability.