Lau and Ki (2021) found that consumers' gamified, personalized, and engaging experiences with VR fashion apps can increase in-app purchase intention by fulfilling consumer needs.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• customer needs concept