Knowledge Tree
consumer choice
Also known as: customer choice, consumer choices
Facts (10)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 4 facts
claimMeißner, M., Pfeiffer, J., Peukert, C., Dietrich, H., and Pfeiffer, T. (2020) studied how virtual reality affects consumer choice, published in the Journal of Business Research.
referencePanda et al. (2024) utilized electroencephalography (EEG) to study customer choice.
referencePanda et al. (2024) published 'Spatial attention-enhanced EEG analysis for profiling consumer choices' in IEEE Access, which details a method for using EEG analysis to profile consumer choices.
referenceRamsøy T. Z., Jacobsen C., Friis-Olivarius M., Bagdziunaite D., and Skov M. (2017) investigated the predictive value of body posture and pupil dilation in assessing consumer preference and choice, published in the Journal of Neuroscience, Psychology, and Economics.
Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com 2 facts
measurementAccording to Lindstrom (2010), 95% of consumer choices occur below the level of conscious awareness.
claimConsumer psychology aligns with behavioral economics by focusing on subconscious drivers to nudge consumer choices.
Development of Behavioral Economics - NCBI - NIH ncbi.nlm.nih.gov 2 facts
referenceItamar Simonson published 'Choice based on reasons: The case of attraction and compromise effects' in the Journal of Consumer Research in 1989, which examines how consumers make choices.
referenceJoshua D. Wright and Douglas H. Ginsburg published 'The goals of antitrust: Welfare trumps choice' in the Fordham Law Review, arguing that consumer welfare should be the primary goal of antitrust law over consumer choice.
Tariffs are a particularly bad way to raise revenue | Brookings brookings.edu Nov 4, 2025 1 fact
claimThe gains from international trade are derived not only from economic efficiency but also from increased consumer choice, as consumers and firms often prefer products or inputs manufactured in specific locations.
A comprehensive overview on demand side energy management ... link.springer.com Mar 13, 2023 1 fact
referenceSchwartz (2012) discussed the persistence of consumer choice in the Salt River Project, published by the Association for Demand Response and Smart Grid on June 15, 2012.