Meißner, M., Pfeiffer, J., Peukert, C., Dietrich, H., and Pfeiffer, T. (2020) studied how virtual reality affects consumer choice, published in the Journal of Business Research.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• consumer choice concept