Itamar Simonson published 'Choice based on reasons: The case of attraction and compromise effects' in the Journal of Consumer Research in 1989, which examines how consumers make choices.

Authors

• Person: Beatty A, Moffitt R, Buttenheim A Organization: National Academies Press
  Development of Behavioral Economics - NCBI - NIH

Sources

• Development of Behavioral Economics - NCBI - NIH www.ncbi.nlm.nih.gov Beatty A, Moffitt R, Buttenheim A · National Academies Press via serper

Referenced by nodes (1)

• consumer choice concept