concept

brand

Facts (5)

Sources

The psychological mechanisms through which digital content ... frontiersin.org Frontiers Nov 12, 2025 2 facts

claimEmotionally committed customers often view themselves as stakeholders or supporters of a brand, which encourages repeated product purchases, according to Zhou and He (2020).

claimInteraction with online influencers creates a sense of belonging among consumers, which leads to emotional commitment to a brand, as noted by Hwang et al. (2021) and Bayram and Barut (2023).

7 Psychological Strategies to Influence Consumer Spending driveresearch.com Drive Research Nov 19, 2020 1 fact

claimMarketing incorporates emotional appeals to encourage consumers to make decisions based on emotion and to foster a connection with the brand.

Thinking vs Feeling: The Psychology of Advertising | USC MAPP ... appliedpsychologydegree.usc.edu USC Applied Psychology Nov 17, 2023 1 fact

claimEstablishing a strong, recognizable brand through color can influence consumer perception, consumer behavior, and purchase intent.

Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer Feb 28, 2023 1 fact

claimThe semantic proximity between the terms "marketing" and "brand" in the German-speaking world has contributed to the belief that marketing is responsible for creating brands.